Chapter 1 Game Overview

1. Name

Conquer

Second, the type

2.5/3D switchable MOBA mobile game.

3. Style

Realistic style: This style of game uses high-precision models, textures, lighting and other technologies to present a realistic, delicate, and immersive visual effect.

Fourth, the platform

Android, Apple mobile phone platform.

5. Audience

Conquer is aimed at players who like 2.5/3D perspective and MOBA-like games, as well as players who like to be competitive, adventurous, and social. The game is suitable for ages over 15, regardless of gender and geography.

6. Introduction

Conquer is an innovative 2.5/3D switchable MOBA game that transports players to a vast and vivid world. Here, players can choose from a diverse array of heroes for exciting battles and adventures. The game’s rich gameplay and changeable map design allow players to experience unique strategic and tactical depth in each duel. Additionally, the game’s multiplayer online and social features provide players with the opportunity to team up with friends or interact with players across the globe.

Co-ownership of the game: The development team of the game is not only the technical staff, but also the co-owner of the game, which means that the assets and interests of the game belong to all participants. Players are free to trade these assets and enjoy a true shared economy.

Open management of rights: The management of game rights and interests will be taken care of by the DAO platform, which will be managed by a combination of manual and official websites to ensure the fairness and transparency of the game.

Player Creation: Players can create their own heroes and skins, thus making the game world more colorful. In this game, the player is not only a participant in the battle, but also a creator. They can get hands-on with the game’s hero and skin design, through the creator’s unique look and skills. This kind of gameplay not only increases the interactivity and personalization of the game, but also allows the player’s creativity to become a part of the game world.

A variety of rewards: The game also has a variety of reward mechanisms, such as millions of quarterly ranking bonuses, NPC team battle bonus rewards, pet PK awards, treasure robbery battles, and BOSS challenges.

Strategic Customization: Battle Banner customizes the deployment mechanic, which adds to the competitive and teamwork fun of the game. Team battles are one of the highlights of the game, and the captain can set the battle flag position after matchmaking to enhance the team’s offensive and defensive capabilities.

No Official Store: Conquer promises not to set up official merchandise sales in the game (except for special reservations) to keep the game balanced and fair. The hard work of thousands of developers makes Quest a game project to look forward to.

Lots of heroes and pets: more than 3000 heroes, more than 100 pets.

7. Objectives

Through rich gameplay, diverse maps and in-depth strategies and tactics, it provides a multiplayer online platform where players can participate in the development of game content and social interaction. At the same time, promote a game economic system that is jointly owned and managed by players, supporting free trading and creative contributions. Through DAO management, reward mechanisms, and team competition, Conquer hegemon aims to build an active community ecology that encourages player participation and innovation, and ultimately becomes a leader in the field of MOBA games.

8. Characteristics

1. 5/3D Perspective: Provides freely controlled viewing angles and lenses for a truly immersive gaming experience.
2. Diverse Gameplay: Combine classic MOBA elements with innovative exploration and custom challenge modes.
3. Rich maps: Multiple styles of maps, each with unique terrain and obstacles, increase the fun of exploration.
4. Multiplayer: Support matching with players from all over the world or teaming up with friends, and provide leaderboards to showcase player achievements.
5. Social features: including chatting, gifting, adding friends, guild joining, and real-time voice command.
6. Communal economy: Game assets are owned by the whole people, and free trading rights and interests are supported.
7. DAO management: Game rights and interests are managed by the DAO platform, and the initial stage is carried out by combining manual and official websites.
8. Creative freedom: Developers and players are encouraged to create heroes and skins, and have the right to earn from heroes and skins to enrich the game world together.
9. Reward mechanism: team ranking bonus, NPC attribution, team battle, pet PK leaderboard, treasure grabbing, etc
10. Strategic customization: Captains/gangs can set the position of the battle flag to enhance their offensive and defensive strategy capabilities.
11. No official merchandise: The game will not be sold for official merchandise (except for special reservations) and will remain open.

9. Game features

1. Open game rights: Developers, players, and game currency are all open, and rights and interests are free to trade.
2. Creator Hero/Skin System: Players can create their own prototypes into one-of-a-kind in-game heroes that not only reflect the player’s personality and creativity, but can also be traded and rewarded in the game community.
3. Player-driven market: The game’s official website sets up free trading of rights and assets, and the game has a built-in marketplace system that allows players to sell and buy all game items, thereby incentivizing players to participate in the privatization of game content.
4. Thousands of developers: Thousands of developers are developed by a team of developers to ensure the balance of the game’s hero battles.
5. Heroes with historical celebrities: The heroes of the game are heroes from historical celebrities from all over the world, each hero has its own appearance, personality, background, skills and passives, which can make players feel different historical cultures and styles, and at the same time increase players’ historical knowledge and interest.
6. Strange beasts in ancient mythology are pets: The pets in the game are pets from the strange beasts in ancient mythology and animals in reality, each pet has its own appearance, personality, background, skills and passives, which can make players feel different myths and legends and natural ecology, and at the same time can also increase the player’s mythological knowledge and interest.
7. Game diversity: The game’s talents, equipment, gems and refining system are the core systems of the game, which allow players to freely match and adjust the attributes and effects of their heroes and pets according to their own preferences and strategies, allowing players to feel different fighting styles and strategies, and at the same time increasing the fun and challenge of the game.
8. Innovative individual battle flags and team flags: The game’s individual battle flags and team flags are the core of the game’s strategic deployment, allowing players to engage in fierce team battles in different maps and environments, compete for the enemy’s battle flag, or try to destroy the enemy’s team flag, which can make players feel different battle scenarios and atmospheres, and can also increase players’ sense of teamwork and competition.
9. Cool graphics and music: The game’s graphics and music are characterized by coolness, which can make players feel a more realistic and detailed game world, and at the same time, they can also feel a more intense and exciting game experience, increasing the player’s sense of immersion and substitution in the game, and also increasing the player’s game fun and emotion.

10. Market positioning

1. Market demand analysis: The current MOBA game market is highly competitive, and players have higher expectations for game quality, innovation, and community participation. Conquer is designed to meet these needs, offering a unique gaming experience that combines traditional MOBA elements with innovative community-driven features.

2. Market Positioning Strategy:

• Combining innovation and tradition: Conquer combines the essence of traditional MOBA games with innovative 5/3D perspectives and game mechanics to provide a more immersive and authentic gaming experience.
• Shared economic model: Launched an economic model in which game assets are owned and traded freely to enhance players’ sense of participation and belonging.
• Community and DAO management: Through the DAO platform and community participation, the transparency and democratization of game management are realized, and players are allowed to participate in the decision-making process of the game.
• Open content creation: Encourage players to create and share their own heroes, skins, and other content to enrich the game world.
• Diversified reward mechanism: Set up quarterly bonuses, NPC bonus battles, pet PK bonuses and treasure grabbing to attract players to participate and compete.

11. Competitors

1. When formulating the marketing strategy of Conquer hegemon, consider the characteristics and advantages of the following competitors:

• League of Legends:
  • Advantages: It has a huge player base and rich event activities, and the community ecology is perfect, constantly updated and improved.
  • Disadvantages: The graphics and special effects are old, the balance and design of heroes are controversial, and the entry threshold and difficulty are high.
• 《DOTA2》：
  • Advantages: high degree of freedom and strategy, beautiful graphics and special effects, characteristic hero design, excellent game balance and fairness.
  • Disadvantages: Difficult to operate and learn, slow to update and maintain, shrinking player base and market share.
• “Glory of Kings”:
  • Advantages: low difficulty in operation and learning, suitable for the rhythm of mobile games, wide promotion channels, high player base and market share.
  • Disadvantages: Weak graphics and special effects, problematic game balance and fairness, and less innovation and breakthroughs.

2. For these competitors, “Conquer” can highlight the following advantages:

• Innovative 5/3D Perspective: Provides a more immersive and realistic gaming experience.
• Unique Hero Design: Combines the mountains and seas, exotic beasts, and historical celebrities to provide unique hero backgrounds and skills.
• Communalized economic system: game assets are owned by the whole people, support free trading rights and interests, and enhance players’ sense of participation and belonging.
• Community and DAO management: Through the DAO platform and community participation, the transparency and democratization of game management are realized.
• Creative Freedom: Players are encouraged to create heroes, skins, and more to enrich the game world together.
• Diversified reward mechanisms: ranking bonuses, NPC bonus battles, treasure grabbing, etc., to increase the attractiveness of the game.

Chapter 2 Game Development Management

First, the project objectives

The project goal of “Conquer hegemon” is to complete the development and testing of the game by the end of 2024, and officially launch it by the end of 2024, becoming a high-quality, high-freedom, and high-innovation 2.5/3D MOBA game. Our target market is players aged 18-35 who enjoy MOBA games worldwide.

2. Milestones

1. March 2024: Complete the game’s demand analysis, prototype design, art style, technology selection, team building, etc., and determine the game’s core gameplay, main functions, target market, competitive strategy, etc. At the end of each phase, a project retrospective meeting is set up to summarize the results and issues of the phase so that adjustments can be made.
2. May 2024: Official website construction, client version 0 construction, completion of pet PK (God of War Temple matchmaking mode)
3. August 2024: Complete the development and testing of the game’s infrastructure, core modules, main interface, basic heroes, basic maps, etc., conduct internal testing and optimization, and form the minimum usable version (MVP) of the game.
4. October 2024: Complete the development and testing of more features, more heroes, more maps, more modes, etc., conduct an invitation-only closed test, collect user feedback and data, make adjustments and improvements to the game, and form a beta version of the game.
5. December 2024: Complete the development and testing of all features, all heroes, all maps, all modes, etc., conduct public open testing, publicize and promote the game, carry out the final optimization and repair of the game, and form the official version of the game.
6. December 2024: Officially launch the game, carry out the operation and maintenance of the game, update and iterate the game, monitor and analyze the game, carry out the activities and events of the game, improve the user satisfaction and retention rate of the game, and achieve the business goals of the game.

3. Official website management

1. Rich content: Character archetypes are introduced, expanded and explored rich content, and provide a deeper player immersion experience. Some interactive elements, online mini-games, character voting, etc.
2. Player asset trading platform: A safe and reliable trading platform that supports players to buy and sell in-game items and currencies freely. Introduce a transparent trading system for game currency and rights to ensure the fairness of transactions. At the same time, the requirements of laws and regulations need to be considered to ensure that all transactions are legal and compliant.
3. Community Forum Building: Establish an official forum to provide players with a space for experience sharing, strategy discussion, and story exchange. The forum has a Q&A area, an interactive area, and an official announcement area to promote the activity of the player community. Set up incentive mechanisms, excellent post rewards, and active user rewards to increase player engagement.

Fourth, iterative planning

1. Minor iterations are carried out every two weeks, mainly to fix bugs in the game, optimize the performance of the game, balance the heroes and items in the game, and increase the stability and fairness of the game. After each iteration, collecting feedback from players is important for the optimization of the game.
2. Medium-sized iterations are carried out every two months, mainly to add new features, new heroes, new maps, new modes, etc., to enrich the gameplay and content of the game, and enhance the fun and innovation of the game. After the big iteration, hold some activities, such as new feature experience activities, new hero trial activities, etc., to attract players’ attention.
3. A large-scale iteration is carried out every six months, mainly to change the core mechanics, core gameplay, core resources, etc. of the game, adjust the overall rhythm, overall style, and overall strategy of the game, and create new experiences and new challenges of the game.

5. Roles

1. Initiator: The founder of the game project gameplay and operation mode
2. Project Manager (PM): Responsible for the overall planning, goal setting, progress control, risk management, resource coordination, team management, etc. of the game, and is the overall person in charge of game development.
3. Deputy Project Manager: Assist in completion. (Opportunity to Advance to Manager)
4. Game Planning (GD): Responsible for game gameplay design, functional design, numerical design, document writing, test feedback, data analysis, etc., and is the core personnel of game development.
5. Programmer: Responsible for the architecture of the game, module development, function implementation, code writing, testing and debugging, performance optimization, etc., and is the technical support for game development.
6. Artist: Responsible for the game’s art style, character modeling, scene production, animation production, special effects production, UI design, material production, etc., and is the visual creator of game development.
7. Sound Designer: Responsible for the sound effect style, music production, sound effect production, dubbing production, audio editing, audio optimization, etc. of the game, and is the auditory creator of game development.
8. Operator: Responsible for the online operation, maintenance and update of the game, user service, event planning, promotion, event organization, community management, etc., which is the later guarantee of game development.

6. Responsibilities

• Sponsor:

Founder of the game project gameplay and operation mode

• The responsibilities of a Project Manager (PM) are:

Develop a project plan for the game, clarify the project goals, project scope, project risks, project resources, project milestones, etc.

• The responsibilities of the Assistant Project Manager are:
  • Monitor the progress of the game’s project, ensure that the game’s project is completed on time, quality and quantity, deal with the game’s project problems in a timely manner, and coordinate the game’s project changes.
  • Manage the game’s project team, motivate the game’s project members, assign the game’s project tasks, evaluate the game’s project performance, and improve the game’s project efficiency.
  • Communicate with the project stakeholders of the game, including the project client of the game, the project partner of the game, the project users of the game, etc., to safeguard the project interests of the game and improve the project satisfaction of the game.
  • Assist in the completion of full-stack content,
  • Servers, databases, official websites, management and maintenance
  • Ancillary operations
  • security operation and maintenance, etc
• The responsibilities of a Game Planner (GD) are:
  • Design the gameplay of the game, including the core gameplay of the game, the auxiliary gameplay of the game, the special gameplay of the game, etc., to ensure that the gameplay of the game is interesting, challenging, and innovative.
  • Design the functions of the game, including the basic functions of the game, the expansion function of the game, the interactive function of the game, etc., to ensure that the functions of the game are perfect, easy to use and valuable.
  • Design the value of the game, including the value of the game’s resources, the value of the game’s heroes, the value of the game’s items, the value of the game’s mode, etc., to ensure that the game’s values are reasonable, balanced and strategic.
  • Write the documentation of the game, including the requirements of the game, the design of the game, the test of the game, the update of the game, etc., to ensure that the documentation of the game is clear, standardized and complete.
  • Test the effect of the game, including the function test of the game, the gameplay test of the game, the numerical test of the game, the user test of the game, etc., to ensure that the effect of the game meets expectations, optimize the experience of the game, and improve the problems of the game.
  • Analyze the data of the game, including the user data of the game, the behavior data of the game, the feedback data of the game, the market data of the game, etc., to ensure that the data of the game is true, valid and meaningful.
• The responsibilities of a programmer are:
  • Build and maintain the technical architecture of the game to ensure the stable operation and high performance of the game.
  • Develop the various modules and features of the game to meet the requirements of the game design.
  • Write clean, efficient, and maintainable code that ensures code quality and scalability.
  • Responsible for the testing and debugging of the game, fixing bugs in the game, and optimizing the performance of the game.
  • Work closely with game planners and artists to ensure that the technical implementation matches the game design and art style.
• The responsibilities of an artist are:
  • Design and create visual elements in the game, including characters, scenes, UI, and more.
  • Make sure that the visual style of the game is uniform and in line with the overall design philosophy of the game.
  • Produce high-quality game assets, including 2D and 3D models, animations, and special effects.
  • Work with game planners and programmers to ensure that art assets are implemented correctly in the game.
• The responsibilities of a Sound Designer are:
  • Create and edit the game’s music and sound effects to enhance the game’s immersion and emotional expression.
  • Ensure the audio quality, process the audio file so that it meets the technical requirements of the game.
  • Work with game planners to ensure that the sound design fits the gameplay and atmosphere of the game.
• The responsibilities of the Operator are:
  • Plan and execute your game’s go-to-market and user acquisition strategy.
  • Organize and manage online and offline events for games to increase player engagement and loyalty.
  • Monitor the game’s operational data, analyze player behavior, and optimize the game’s operational strategy.
  • Provide player support, handle player feedback, and maintain good player community relations.

7. Division of labor

• Sponsor: Serve as the leader of the game’s idea and vision, establishing the game’s core philosophy and long-term goals. Communicate with investors and the market to ensure that the direction of the game project is in line with market needs and investor expectations. Oversee the overall process of game development, ensuring that the team’s creativity and efforts translate into actual game experiences.
• Project Manager (PM): Responsible for the management and coordination of the entire project, communicating and docking with investors, partners, users, etc., supervising the progress and quality of the project, solving problems and risks in the project, and formulating the budget and report of the project.
• Assistant Project Manager (PM):
• Game Planning (GD): Responsible for the design and documentation of the game, communicating and confirming requirements and solutions with programs, art, sound effects, etc., participating in the testing and optimization of the game, collecting and analyzing the data and feedback of the game, and proposing suggestions for improvement and iteration of the game.
• Programmer: Responsible for the development and testing of the game, implementing the functions and logic of the game according to the design and documentation of the game, writing code and comments of the game, debugging the performance and stability of the game, and fixing bugs and errors of the game.
• Artist: Responsible for the art and animation of the game, according to the design and documentation of the game, make the game’s characters, scenes, special effects, UI and other materials, make the game’s animation and performance, and optimize the game’s art style and quality.
• Sound Designer: Responsible for the sound effects and music of the game, according to the design and documentation of the game, produce the game’s music, sound effects, dubbing and other materials, make the game’s audio and atmosphere, and optimize the game’s sound style and quality.
• Operator: Responsible for the operation and maintenance of the game, according to the market and users of the game, formulate the operation strategy and activities of the game, promote the publicity and reputation of the game, organize the game’s events and communities, and provide game services and support.

8. Labor costs

1. Initiator: 1 person
2. Project Manager (PM): 1 person
3. Deputy Project Manager: 5 people, in charge of programming, art, sound effects, operation and maintenance, and safety.
4. Game Planner (GD): 1 team
5. Programmer: 1,000 people
6. Artist: 1,000 people
7. Sound Designer: / Assigned by Artists,
8. Marketing and operation personnel (Operator): 1 team
9. Total labor cost: more than 2,000 people
10. The cost amount is not calculated at this time

9. Hardware costs

1. Development equipment: provided by the developer
2. Test equipment: Test members bring their own
3. Server equipment: Rent a server or sponsor a partnership, estimated to be $5 million per year.
4. Network equipment: Broadband rental or sponsorship cooperation, estimated annual $5 million.
5. Total hardware cost: $10 million

10. Software costs

1. Development tools: Use Godot engine and C#, AI-assisted.
2. Testing tools: Use third-party tools like Bugly.
3. Total cost: provided by the developer.

11. Operating costs

1. Promotion costs: Use various channels to promote and promote the game, including online advertising, media reports, social media, word-of-mouth, etc., with an estimated investment of $50,000 per month, for a total of $600,000.
2. Event Cost: Use a variety of activities to attract and retain players, including starter packs, recharge rebates, holiday events, events, and more, with an estimated monthly investment of $2 million, for a total of $24 million.
3. Service cost: Use a variety of services to improve player satisfaction and loyalty, including customer service, technical support, user feedback, user research, etc., with an estimated investment of $400,000.
4. Total operating costs: $25 million.

12. Financial projections

1. Investment budget: Based on the previous cost analysis, we estimate that the total investment in the development and operation of “Conquer hegemon” is: $10 million (hardware cost) + $25 million (operating cost) = $35 million.
2. Revenue Forecast: Based on the previous revenue model, we expect the main revenue sources for Conquer to be: in-game purchases and advertising revenue. If the game’s average daily active users (DAU) is 500,000, the average daily paying user (DPU) is 50,000, the average daily payment amount (ARPPU) is $10, and the average daily advertising revenue (ADU) is $1, the game’s average daily revenue (DR) is: 500,000 0.1 + 50,000 10 = 550,000 USD. The annual income is: 550,000 * 365 = 200.75 million US dollars.
3. Profit forecast: Based on the previous revenue forecast and cost analysis, we expect the total annual profit of “Conquer hegemon” to be: 200.75 million – 35 million = 165.75 million US dollars.

XIII. Communication Tools

1. Community: Use com, a professional game xoupai team developer community platform, as the main communication tool of the game, communicate and interact with developers and game players, publish relevant information about the game, collect feedback and suggestions from the game, organize game activities and events, and establish the game’s reputation and influence.
2. Official website: Use the exclusive official website of the game as an auxiliary communication tool for the game, display the introduction and features of the game, provide downloads and updates of the game, provide service and support for the game, provide news and announcements of the game, and provide the forum and mall of the game.

14. Collaboration Tools

1. Project management tools: manage website com, to manage the game’s project plan, project progress, project tasks, project problems, project changes, project documents, etc., so that the game project is clearer, standardized, and controllable.
2. Document Collaboration Tools: Manage website com to collaborate on game document writing, document editing, document sharing, document comments, document versions, etc., so that the game documentation is more complete, unified and timely.
3. Design Collaboration Tools: Manage website com to collaborate on game design prototypes, design solutions, design reviews, design feedback, design iterations, etc., to make game design more efficient, beautiful, and consistent.
4. Code collaboration tools: Use third-party tools such as GitHub to collaborate on game code writing, code review, code merging, code branching, code versions, etc., to make the game’s code more secure, stable, and optimized.

15. Version control tools

Use third-party tools such as Git to control the version of the game, manage the game’s code and resources, backup, restore, track, compare, publish and other functions to ensure the quality and consistency of the game’s version.

16. Document management tools

Manage the website xoupai.com to manage the game documents, realize the storage, classification, search, synchronization, sharing, protection and other functions of the game documents, and ensure the security and availability of the game documents.

XVII. Test Objectives

1. Functional testing: Test whether the game’s features meet the design and requirements, whether it can run normally, whether there are bugs and errors, whether there are logic and flow problems, whether there are compatibility and stability problems, and whether there are performance and optimization problems.
2. Gameplay test: Test whether the gameplay of the game is interesting, challenging, innovative, whether there are balance and fairness problems, whether there are strategy and tactics problems, whether there are diversity and abundance problems, and whether there are user and market problems.
3. User testing: Test whether the users of the game are satisfied, loyal, retained, paid, recommended, engaged, interacted, have needs and suggestions, and have emotions and recognition.

XVIII. Test Methods

1. Internal testing: The members of the game development team conduct the testing of the game, mainly functional testing and gameplay testing, with the purpose of finding and solving the problems and defects of the game, and improving the quality and effect of the game.
2. Closed test: A group of users invited by the game development team to test the game, mainly gameplay testing and user testing, with the purpose of collecting and analyzing user feedback and data, and making adjustments and improvements to the game.
3. Open testing: A large number of users openly recruited by the game development team conduct the test of the game, mainly user testing and market testing, with the purpose of promoting and promoting the game, improving the popularity and reputation of the game, and carrying out the final optimization and repair of the game.

19. Test tools

1. Bugly: A third-party bug management and statistics tool that can help game development teams quickly locate and resolve bugs and errors in the game, improving the stability and performance of the game.
2. TestFlight: A third-party test distribution and management tool that helps game development teams easily distribute and update beta versions of their games to test users, collect and review user feedback and suggestions, and improve the user experience and satisfaction of their games.
3. Google Analytics: A third-party data analysis and visualization tool that can help game development teams deeply analyze and understand user behaviors and habits, optimize game gameplay and features, and improve user retention and payment for games.

20. Test cases

1. Functional test use cases: including game startup and exit, game login and registration, game settings and options, game matchmaking and start, game operation and control, game skills and items, game win and defeat and settlement, game ranking and achievements, game chat and socialization, etc.
2. Gameplay test cases: including the game’s tower pushing mode, the game’s exploration mode, the game’s challenge mode, the game’s different heroes, the game’s different maps, the game’s different modes, the game’s different strategies, the game’s different tactics, the game’s different situations, etc.
3. User test use cases: including the game’s onboarding of the game, the game’s user interface, the game’s user feedback, the game’s user research, the game’s user satisfaction, the game’s user loyalty, the game’s user retention rate, the game’s user payment rate, the game’s user recommendation rate, etc.

21. Test report

1. Functional test report: includes the purpose, method, scope, results, problems, suggestions, etc. of the game’s functional testing, as well as the data and charts of the game’s functional testing, which is used to evaluate the quality and effect of the game’s features.
2. Gameplay test report: including the purpose, method, scope, results, problems, suggestions, etc. of the gameplay test of the game, as well as the data and charts of the gameplay test of the game, which is used to evaluate the fun and innovation of the gameplay of the game.
3. User testing report: includes the purpose, methodology, scope, results, problems, suggestions, etc. of the game’s user testing, as well as data and charts of the game’s user testing, which is used to evaluate the satisfaction and loyalty of the game’s users.

22. Risk Identification

1. Technical risks: During the development and testing of the game, technical difficulties and challenges may be encountered, such as the performance optimization, network latency, security protection, and compatibility testing of the game, which may affect the quality and experience of the game, and even lead to the delay or failure of the game.
2. Market risk: The market environment of the game is volatile, the user needs and preferences of the game are also diverse, and the game has many competitors, which may affect the market performance and revenue of the game, and even lead to the failure of the game.
3. Legal risks: Legal issues and risks may be involved in the development and operation of the game, such as copyright protection, intellectual property infringement, user agreement and privacy policy, taxation and auditing, etc., which may affect the legality and compliance of the game, and even lead to the suspension of the game or fines.

23. Risk assessment

1. Technical risks: During the development and testing of the game, technical difficulties and challenges may be encountered, such as the performance optimization, network latency, security protection, and compatibility testing of the game, which may affect the quality and experience of the game, and even lead to the delay or failure of the game. In order to reduce technical risks, we need to select appropriate game engines and development tools, establish sound technical documentation and code specifications, strengthen the training and management of technical teams, solve technical problems and bugs in a timely manner, and conduct adequate testing and optimization.
2. Market risk: The market environment of the game is volatile, the user needs and preferences of the game are also diverse, and the game has many competitors, which may affect the market performance and revenue of the game, and even lead to the failure of the game. In order to reduce market risks, we need to conduct sufficient market research and analysis, understand the needs and preferences of users, locate the target users and market segments of the game, design the features and advantages of the game, formulate the operation strategy and promotion plan of the game, and carry out effective marketing and user operation.
3. Legal risks: Legal issues and risks may be involved in the development and operation of the game, such as copyright protection, intellectual property infringement, user agreement and privacy policy, taxation and auditing, etc., which may affect the legality and compliance of the game, and even lead to the suspension of the game or fines. In order to reduce legal risks, we need to comply with the relevant laws and regulations of countries and regions, respect and protect the legitimate rights and interests of others, apply for and register relevant certificates and qualifications for the game, formulate and publish the relevant terms and rules of the game, and properly handle disputes and complaints related to the game.

24. Risk response

1. Technical Risk Response:
   • Choose mature game engines and development tools to avoid instability and incompatibility caused by independent research and development.
   • Establish sound technical documentation and code specifications to ensure the readability and maintainability of the code, and facilitate team collaboration and later updates.
   • Strengthen the training and management of the technical team, improve the level and quality of technical personnel, conduct regular technical exchanges and sharing, and enhance the ability of technological innovation and problem solving.
   • Solve technical problems and bugs in a timely manner, establish an effective bug tracking and feedback mechanism, and conduct regular code review and testing to ensure the quality and security of the code.
   • Conduct sufficient testing and optimization, compatibility testing for different platforms and devices, performance testing for different network environments, and functional testing for different user scenarios to improve the stability and smoothness of the game.
2. Market Risk Response:
   • Conduct sufficient market research and analysis to understand the needs and trends of the market, locate the target users and market segmentation of the game, design the features and advantages of the game, and align with the market and users.
   • Formulate reasonable operation strategies and promotion plans, formulate different operational goals and promotion methods according to the life cycle of the game and the behavior habits of users, and adopt multi-channel and multi-form marketing methods to enhance the popularity and reputation of the game.
   • Carry out effective marketing and user operation, use social media, game media, game forums, game activities and other ways to communicate and interact with users, collect and analyze user feedback and data, adjust and improve games, and improve user experience and satisfaction.
   • Pay attention to the dynamics and strategies of competitors, analyze the strengths and weaknesses of competitors, find out their differentiation and competitiveness, respond to the changes and challenges of competitors in a timely manner, and maintain their leading position and advantages.
3. Legal Risk Response:
   • Comply with relevant laws and regulations of countries and regions, respect and protect the legitimate rights and interests of others, avoid sensitive and illegal content and behaviors, and ensure the legality and compliance of the game.
   • Formulate and publish the relevant terms and rules of the game, such as user agreement, privacy policy, disclaimer, etc., clarify the conditions of use and the scope of responsibility of the game, protect the privacy and security of users, and regulate the behavior and rights of users.
   • Properly handle disputes and complaints related to the game, such as disputes between users, users’ dissatisfaction with the game, third-party accusations against the game, etc., communicate and negotiate in a timely manner, and seek reasonable and legal solutions to avoid causing greater losses and impacts.

25. Risk monitoring

1. Establish a risk management system, clarify the objectives, principles, processes, responsibilities and evaluation standards of risk management, formulate risk management plans and measures, and ensure the effectiveness and timeliness of risk management.
2. Establish a risk identification and assessment mechanism, regularly or irregularly identify and assess risks at all stages and links of the project, analyze the source, nature, degree and impact of risks, determine the level and priority of risks, and formulate risk response strategies and plans.
3. Establish a risk response and control mechanism, and take corresponding risk response and control measures according to the risk response strategy and plan, such as risk avoidance, risk transfer, risk mitigation, risk acceptance, etc., implement risk prevention and control, and reduce the probability of risk occurrence and the degree of loss.
4. Establish a risk monitoring and reporting mechanism, continuously monitor and track the risk status of the project, collect and analyze risk-related data and information, timely discover and deal with risk changes and abnormalities, timely report the risk situation and results to relevant personnel and departments, and provide risk feedback and improvement suggestions.

26. Market analysis

1. Market Overview: The global gaming market size was estimated at USD 245.1 billion in 2023 and is expected to reach USD 800 million by 2028, growing at a CAGR of 8.94% during the forecast period (2023-2028). Asia-Pacific is the fastest-growing market and at the same time the largest one. Mobile gaming is expected to witness growth during the forecast period, with the number of mobile gamers worldwide reaching 2.7 billion in 2022 and 90 billion mobile game downloads during the year.
2. Market demand: The increasing number of internet connections, the growing popularity of smartphones, and the advent of high-bandwidth network connectivity such as 5G have further increased the demand for the global gaming market. China, Japan, and South Korea are part of the top 10 gaming spendings globally, and the growing mobile gaming market and the number of gamers in these regions are expected to drive significant growth of the market during the forecast period.

27. Target Users

1. Age group: We mainly target young people aged 18-35, who account for 72% of online game users and have high enthusiasm for games and spending power.
2. Gender ratio: We balance the ratio of male and female users, and strive to attract more female users and make the game more social and interactive. According to the data, the proportion of female users in online games has reached 6%, and there is an upward trend.
3. Geographical distribution: We mainly target users across the country, especially users in first- and second-tier cities, who have high income levels and network coverage, and are also the main consumer groups of online games. We will also consider the expansion of overseas markets, and make localized adjustments and optimizations according to the culture and habits of different regions.
4. Hobbies: We mainly target users who like role-playing, strategic strategy and competitive multiplayer, who have high requirements for the quality and experience of the game, and are willing to pay for the game and invest time. We meet users’ gaming needs and expectations by providing rich game content, beautiful game graphics, and a smooth gaming experience.

28. Competitive strategy

1. Product differentiation: Through innovative gameplay, unique game style and rich game content, we have created a differentiated game product, which forms obvious differentiation and advantages from similar games in the market and attracts users’ attention and interest.
2. Brand building: Through high-quality game production, good user reputation and effective promotion, we have established an influential and recognizable game brand, enhanced user loyalty and stickiness, and formed a stable user group.
3. Channel expansion: Through multi-channel and multi-platform cooperation and distribution, we expand the coverage and user scale of the game, increase the exposure and popularity of the game, and increase the market share and revenue level of the game.
4. User operation: We improve users’ gaming experience and satisfaction, enhance user engagement and activity, and promote user retention and conversion through continuous game updates and optimization, rich game activities and rewards, and timely user feedback and services.

29. Promotion channels

1. Affiliate Marketing: Referral Link or Invitation Code: Referrer Income: (2) 3% of the purchase amount of the invitee’s purchase of game currency, (3) 3% of the invitee’s participation in the game and in-game transactions (various props). Registration link/download link (auto-fill invitation code) in the client to jump to the registration page, and the registration page automatically fills the invitation code.
2. Social/Internet/News Media: We publish relevant information and materials of the game through online media, social platforms, websites, forums, blogs, videos, live broadcasts, etc., show the characteristics and advantages of the game, attract users’ attention and clicks, and improve the online visibility and influence of the game. Related platforms YouTube, Facebook, Instagram, Telegram, TikTok, Reddit, GitHub: all qieyixiaozhu@gmail.com, establish the game’s official account and community, publish the game’s related news and activities, interact and communicate with users, collect users’ feedback and suggestions, and improve the game’s social communication and word-of-mouth effect. Invite game streaming professionals to participate.
3. Offline activities: Through offline activities, such as game exhibitions, game experiences, game competitions, game parties, etc., we invite users and media to participate in the on-site experience and display of games, increase users’ sensory stimulation and emotional resonance, and improve the offline exposure and awareness of games.
4. Cooperative promotion: Through cooperative promotion, such as game platforms, game channels, game agents, game alliances, etc., we establish good cooperative relations with relevant partners, use the resources and advantages of partners, expand the distribution and installation of games, and increase the market share and revenue level of games.

30. Operational Activities

1. Quarterly Bonus Competition: We will set up a bonus of 2 million US dollars every quarter to motivate players to participate in the game and improve the activity and user stickiness of the game through a variety of awards such as gang NPC dividends, quarterly god ranking bonuses, pet PK list rewards, treasure grabbing, etc.
2. Beginner guide: We will design a simple and easy-to-understand beginner guide to help users quickly familiarize themselves with the basic operations and rules of the game, reduce the user’s learning cost and difficulty, and improve the user’s entry experience and retention rate.
3. Daily Missions: We will design a variety of daily tasks to motivate users to log in to the game every day and complete tasks to obtain cash rewards, increase users’ motivation and fun in the game, and improve users’ activity and stickiness.
4. Participation in the development of the game: We will invite players to participate in the development of the game, such as the design of heroes and skins, so that players can participate in and experience the game more deeply, and improve the interactivity and user satisfaction of the game.
5. Pre-order Gift Packs: We will provide pre-order gift packages such as in-game currency pre-orders and hero pre-orders, so that players can feel the charm of the game before the game is launched, and increase the anticipation and attention of the game.
6. New Game Login Incentive: We will provide 20 billion in-game coins worth $200 million to players who log in to new games, so that players can get rich rewards at the beginning of the game, improving the attractiveness of the game and user conversion rate.

31. Language Support

1. English: We will use English as the secondary language of the game, support the English version, adapt to the needs of users in overseas markets, and ensure the internationalization and popularity of the game.
2. Chinese: We will use Chinese as the main language of the game, and support Chinese Simplified Chinese and Chinese Traditional versions to adapt to the needs of users in different regions and ensure the localization and cultural adaptation of the game.
3. Other languages: We will consider adding support for other languages, such as Japanese, Korean, Spanish, French, German, Hindi, etc., according to the market situation in different regions and user feedback, so as to improve the multilingualism and diversity of the game.

32. Acculturation

1. Game content: We will make appropriate adjustments and optimizations to the content of the game according to the cultural characteristics and habits of different regions, such as the story background of the game, the character setting of the game, the name of the props of the game, the interface style of the game, etc., to ensure that the culture of the game is in line with and cultural respect.
2. Game rules: We will make appropriate adjustments and optimizations to the rules of the game according to the game habits and preferences of different regions, such as the difficulty setting of the game, the choice of the game’s gameplay, the game’s reward mechanism, the game’s recharge method, etc., to ensure that the game’s gameplay is diverse and user-friendly.
3. Game language: We will make appropriate adjustments and optimizations to the language of the game according to the language environment and needs of different regions, such as the voice dubbing of the game, the text translation of the game, the font selection of the game, the language switching of the game, etc., to ensure the clarity and language selection of the game.
4. Game review: We will make appropriate adjustments and optimizations to the review of the game according to the laws, regulations and review standards of different regions, such as the content filtering of the game, the rating system of the game, the review process of the game, the launch time of the game, etc., to ensure the legality and compliance of the game.

33. Legal Compliance

1. Copyright protection: We will apply for and register the copyright of all content and materials of the game, such as the name of the game, the icon of the game, the music of the game, the screen of the game, etc., to protect the originality and uniqueness of the game, prevent the game from being infringed and pirated, and safeguard the legitimate interests of the game.
2. Intellectual property rights: We will respect and protect the intellectual property rights of others, such as the quotation of games, the adaptation of games, the cooperation of games, etc., to avoid games involving other people’s patents, trademarks, copyrights, etc., to avoid complaints and lawsuits caused by games, and to maintain the fairness and reasonableness of games.
3. User Agreement: We will formulate and publish the user agreement of the game, clarify the conditions of use and the scope of responsibility of the game, such as the terms of service of the game, the privacy policy of the game, the disclaimer of the game, etc., to protect the privacy and security of users, regulate the behavior and rights of users, and avoid disputes and dissatisfaction caused by the game.

Chapter 3 The Game World

• Game world background

Conquest builds a universe where myth and history are intertwined, and players step into a magical world where they choose from thousands of famous emperors and generals from global history as heroes. Each hero has a unique appearance, personality, backstory, and skill set. Players can also create themselves as the heroes of the game.

• Game mode and map design

The main game mode is team 6v6 battles: players can increase their ranks through seasonal events and earn rewards for their achievements. A variety of battle modes: regular battles and quick battles.

Diverse game maps: a variety of battle modes, team battles, gang NPC ownership robbery, pet pk, treasure hunting, boss challenges, etc., each map is designed with a unique environment and challenges, including:

1. Team Up for Champions (Overlord God’s Domain): Players can rank up through seasonal events and earn rewards for their exploits
2. Pet PK Map (Overlord): A duel between players’ pets.
3. Treasure Hunt Map (Treasure Secret Realm): Multiple teams compete for the boss treasure, but a single team challenges the boss.
4. NPC Team Battle Map (The Peak of Hegemony in the Hegemony): Gangs compete with each other to grab NPCs’ territorial cities for large-scale battles

3. Forces and Wars

Conquer is a multiplayer online competitive game with siege and capture of the flag as the core gameplay. Players will join different teams, gangs, and factions to compete for resources and territory. The game is set in a cross-era battlefield, where players will lead teams to compete for each other’s banners.

Fourth, the clash of cultures and the collapse of balance

With the collapse of the world balance and the frequent outbreak of various disasters and wars, different cultures and institutions have formed in various regions of the world and are opposed to each other. Players will take on the role of the protagonist and join different factions and organizations in a series of thrilling battles and adventures that will ultimately influence the battle for supremacy.

5. Game world structure

1. Overlord Empire: The Overlord Empire is the core of the entire game world, consisting of the magnificent royal city – the Overlord, the surrounding field area and three continental plates and two private territories. The overlord is a symbol of power, while the wild is the land of spirit beasts, where players can compete with other players’ pet PKs. The three continental plates are the Overlord City, the Overlord God Domain, and the Treasure Secret Realm. The two private realms are the Temple of the God of War and the Phantom Beast Courtyard.

2. Three continental plates of the Overlord Empire:

• Overlord: Overlord is the heart of the Overlord Empire, with strong walls and towering towers. The city is bustling with a bustling market with a variety of shops and stalls where players can purchase equipment, supplies, and rare items. It is a pet PK pet map, and it is also an exclusive competition map for NPCs of various forces. The internal structure of the Iron Blood City, the Beacon Castle, the Lion Camp, the Dragonbone City, the Wolf Smoke Tower, the Tiger Roar Pass, the City of Dawn, the Land of Sunrise, the East City Gate, the West City Gate, the South Daying, the North Daying, the South City, the North City, the South Acropolis, the North City Acropolis.
• Overlord God’s Domain: It is a map where players team up to fight, full of strategic and competitive elements.
• Treasure Realm: A place full of unknowns and surprises, where players can loot boss treasures, but also watch out for the dangers that lurk. Super boss challenges are also possible.

3. Two private territory plates of the Overlord Empire:

• Temple of the God of War: The Temple of the God of War is the player’s private domain and the starting point for the heroes. It’s not just a safe haven for players, it’s the heart of their strategy. The NPCs in the main hall have their own responsibilities. The door in the upper left corner of the main hall leads to the player’s back garden, the Phantom Beast Courtyard.
• Fantasy Beast Courtyard: The Fantasy Beast Courtyard is a magical world where players’ pets and mounts live and grow freely. This courtyard is not only a place for players to interact with their partners, but also a private space for them to relax after intense battles. This is a private territory for players to relax and interact.

6. The geographical environment of the game world

1. Overlord Empire: The magnificent landscape of the Overlord Empire, the Overlord Empire is the core of the game world of “Conquer hegemon”, and its geographical environment is diverse and rich. The overlord in the center of the empire was a symbol of power and glory. It is composed of the Overlord City, the Overlord God Domain, the God of War Hall, the Phantom Beast Courtyard, and the Treasure Secret Realm.

2. God of War Temple: The God of War Temple is the player’s private territory and the starting point for heroes. It’s not just a safe haven for players, it’s the heart of their strategy. The NPCs in the hall have their own roles to provide the necessary support and services to ensure that they can continue on their quest for supremacy. Includes City Lords, Heroes, Mount Ambassadors, Pet Masters, Forge Masters, Alchemist Wizards, Teleportation Ambassadors, Gang Ambassadors, Battle Banners, and Storekeepers.

3. Phantom Beast Courtyard: In the upper left corner of the Temple of the God of War, there is a secret passage to the player’s private space, the Phantom Beast Courtyard. This courtyard is a mysterious garden guarded by powerful magic, ensuring that it is not disturbed by the outside world. Here, pets and mounts are free to roam and enjoy this peaceful paradise. Garrisoned: Hero Ambassadors, Pet Masters, Mount Masters.

4. Overlord: The heart of the Overlord Empire, known for its impregnable walls and towering towers. A bustling scene of the city’s market. At the heart of the gang’s battle, there are many large cities, each of which is a strategic point. The major cities at the top of the hegemony are as follows: